Social rang signaleres gennem påklædning og påvirker adfærd og fysiologi. Mænd i jakkesæt udviste mere dominans i forhandlinger, højere testosteron og skabte øget årvågenhed hos modparten. Modpartens fysiologi tilpassede sig den dominerende part. Studiet viser, hvordan social klasse signaleres og påvirker interaktioner.
Titel på undersøgelse:
Sartorial Symbols of Social Class Elicit Class-Conistent Behavioral and Physiological Responses: A Dyadic Approach.
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Hele abstrakt på originalsprog:
Social rank in human and nonhuman animals is signaled by a variety of behaviors and phenotypes. In this research, we examined whether a sartorial manipulation of social class would engender class-consistent behavior and physiology during dyadic interactions. Male participants donned clothing that signaled either upper-class (business-suit) or lower-class (sweatpants) rank prior to engaging in a modified negotiation task with another participant unaware of the clothing manipulation. Wearing upper-class, compared to lower-class, clothing induced dominance–measured in terms of negotiation profits and concessions, and testosterone levels–in participants. Upper-class clothing also elicited increased vigilance in perceivers of these symbols: Relative to perceiving lower-class symbols, perceiving upper-class symbols increased vagal withdrawal, reduced perceptions of social power, and catalyzed physiological contagion such that perceivers’ sympathetic nervous system activation followed that of the upper-class target. Discussion focuses on the dyadic process of social class signaling within social interactions.