Artiklen “The Female Economy” belyser, hvordan kvinder udgør en voksende og vigtig kraft i den globale økonomi, både som forbrugere og arbejdskraft. Den fremhæver, hvordan virksomheder skal tilpasse sig kvinders specifikke behov og præferencer for at udnytte dette vækstpotentiale bedre.
Titel på undersøgelse:
The Female Economy
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Hele abstrakt på originalsprog:
This Harvard Business Review article by Michael J. Silverstein and Kate Sayre argues that women, controlling $20 trillion in annual consumer spending globally, represent a vastly underutilized economic force. Despite driving 83% of U.S. consumption, women’s needs are often overlooked by businesses, particularly in sectors like food (91% of purchases), healthcare (80%), and financial services (89% influenced). The authors highlight women’s dissatisfaction with products and services designed without their input, noting a potential market opportunity exceeding the economies of China and India combined. While women face workplace disparities—earning less and advancing slower than men—their purchasing power remains unmatched. The article urges companies to tailor offerings to women’s preferences, improve customer experiences, and tap into this “female economy” for growth, emphasizing that meeting women’s demands is both a moral and economic imperative.